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Timeline
Chapter title |
The Relation of Knowledge Management and Marketing Communication of Small and Medium-Sized Producers in the Segment of Outdoor Clothing in the Czech Republic
|
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Chapter number | 29 |
Book title |
Strategic Innovative Marketing
|
Published in |
Springer Proceedings in Business and Economics, September 2016
|
DOI | 10.1007/978-3-319-33865-1_29 |
Book ISBNs |
978-3-31-933863-7, 978-3-31-933865-1
|
Authors |
Pavel Mráček, Martin Mucha |