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Timeline
Mendeley readers
Chapter title |
Humour—The Strongest Emotional Appeal in Advertising
|
---|---|
Chapter number | 33 |
Book title |
Strategic Innovative Marketing
|
Published in |
Springer Proceedings in Business and Economics, September 2016
|
DOI | 10.1007/978-3-319-33865-1_33 |
Book ISBNs |
978-3-31-933863-7, 978-3-31-933865-1
|
Authors |
Pavel Horňák |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 25% |
Lecturer | 1 | 13% |
Student > Master | 1 | 13% |
Unknown | 4 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 38% |
Psychology | 1 | 13% |
Unknown | 4 | 50% |