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Chapter title |
Communication Role for Applying Anchoring Pricing in the Information Sector
|
---|---|
Chapter number | 78 |
Book title |
Strategic Innovative Marketing
|
Published in |
Springer Proceedings in Business and Economics, September 2016
|
DOI | 10.1007/978-3-319-33865-1_78 |
Book ISBNs |
978-3-31-933863-7, 978-3-31-933865-1
|
Authors |
Dimitriou Anastasia, Emmanouilidi Maroulia, Damianos P. Sakas |