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Chapter title |
Modeling of Market Segmentation in Social Networks and Media
|
---|---|
Chapter number | 63 |
Book title |
Strategic Innovative Marketing
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-33865-1_63 |
Book ISBNs |
978-3-31-933863-7, 978-3-31-933865-1
|
Authors |
Alexandros A. Plessias, Dimitrios K. Nasiopoulos, Despina S. Giakomidou |