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Chapter title |
The Contribution of Social Media in the Management of Social Relations with Customers. Modelling and Simulation of the Problem
|
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Chapter number | 62 |
Book title |
Strategic Innovative Marketing
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-33865-1_62 |
Book ISBNs |
978-3-31-933863-7, 978-3-31-933865-1
|
Authors |
John Hlias Plikas, Dimitrios K. Nasiopoulos, Despina S. Giakomidou |