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Strategic Marketing and Innovation for Indian MSMEs

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Cover of 'Strategic Marketing and Innovation for Indian MSMEs'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to MSMEs
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    Chapter 2 MSMEs-Innovation
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    Chapter 3 MSMEs-Strategic Marketing
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    Chapter 4 MSMEs-Addressing Issues
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    Chapter 5 Research Design
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    Chapter 6 Pilot Study—Assessment of Validity and Reliability
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    Chapter 7 Main Study—Data Reduction and Confirmatory Factor Analysis
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    Chapter 8 Main Study—Data Preparation and Preliminary Data Analysis
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    Chapter 9 Main Study—Detailed Statistical Analysis by Multiple Regression
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    Chapter 10 Results and Discussion
Attention for Chapter 4: MSMEs-Addressing Issues
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