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Mendeley readers
| Chapter title |
MSMEs-Strategic Marketing
|
|---|---|
| Chapter number | 3 |
| Book title |
Strategic Marketing and Innovation for Indian MSMEs
|
| Published in |
India Studies in Business and Economics, March 2017
|
| DOI | 10.1007/978-981-10-3590-6_3 |
| Book ISBNs |
978-9-81-103589-0, 978-9-81-103590-6
|
| Authors |
Prof. R. Srinivasan, Dr. C. P. Lohith, R. Srinivasan, C. P. Lohith |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 13 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 1 | 8% |
| Lecturer | 1 | 8% |
| Student > Master | 1 | 8% |
| Unknown | 10 | 77% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 15% |
| Engineering | 1 | 8% |
| Unknown | 10 | 77% |