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| Chapter title |
MSMEs-Innovation
|
|---|---|
| Chapter number | 2 |
| Book title |
Strategic Marketing and Innovation for Indian MSMEs
|
| Published by |
Springer Singapore, March 2017
|
| DOI | 10.1007/978-981-10-3590-6_2 |
| Book ISBNs |
978-9-81-103589-0, 978-9-81-103590-6
|
| Authors |
Prof. R. Srinivasan, Dr. C. P. Lohith, R. Srinivasan, C. P. Lohith |