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Mendeley readers
| Chapter title |
Pilot Study—Assessment of Validity and Reliability
|
|---|---|
| Chapter number | 6 |
| Book title |
Strategic Marketing and Innovation for Indian MSMEs
|
| Published in |
India Studies in Business and Economics, March 2017
|
| DOI | 10.1007/978-981-10-3590-6_6 |
| Book ISBNs |
978-9-81-103589-0, 978-9-81-103590-6
|
| Authors |
Prof. R. Srinivasan, Dr. C. P. Lohith, R. Srinivasan, C. P. Lohith |
Mendeley readers
The data shown below were compiled from readership statistics for 147 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 147 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 16 | 11% |
| Student > Master | 16 | 11% |
| Student > Ph. D. Student | 14 | 10% |
| Lecturer | 13 | 9% |
| Student > Doctoral Student | 7 | 5% |
| Other | 13 | 9% |
| Unknown | 68 | 46% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 23 | 16% |
| Social Sciences | 11 | 7% |
| Computer Science | 6 | 4% |
| Psychology | 6 | 4% |
| Nursing and Health Professions | 5 | 3% |
| Other | 26 | 18% |
| Unknown | 70 | 48% |