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Managing Innovation Driven Companies

Overview of attention for book
Attention for Chapter 11: Relying on Experts: How to Effectively Gather Information for Innovation Projects from Market Specialists
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Chapter title
Relying on Experts: How to Effectively Gather Information for Innovation Projects from Market Specialists
Chapter number 11
Book title
Managing Innovation Driven Companies
Published by
Palgrave Macmillan, London, January 2011
DOI 10.1057/9780230306547_11
Book ISBNs
978-1-349-31913-8, 978-0-230-30654-7
Authors

Cornelius Herstatt, Christian Lüthje, Christopher Lettl