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Chapter title |
Relying on Experts: How to Effectively Gather Information for Innovation Projects from Market Specialists
|
---|---|
Chapter number | 11 |
Book title |
Managing Innovation Driven Companies
|
Published by |
Palgrave Macmillan, London, January 2011
|
DOI | 10.1057/9780230306547_11 |
Book ISBNs |
978-1-349-31913-8, 978-0-230-30654-7
|
Authors |
Cornelius Herstatt, Christian Lüthje, Christopher Lettl |