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Managing Innovation Driven Companies

Overview of attention for book
Attention for Chapter 10: Market Research for Radical Innovations — Lessons from a Lead User Project in the Field of Medical Products
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Chapter title
Market Research for Radical Innovations — Lessons from a Lead User Project in the Field of Medical Products
Chapter number 10
Book title
Managing Innovation Driven Companies
Published by
Palgrave Macmillan, London, January 2011
DOI 10.1057/9780230306547_10
Book ISBNs
978-1-349-31913-8, 978-0-230-30654-7
Authors

Cornelius Herstatt