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Chapter title |
Market Research for Radical Innovations — Lessons from a Lead User Project in the Field of Medical Products
|
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Chapter number | 10 |
Book title |
Managing Innovation Driven Companies
|
Published by |
Palgrave Macmillan, London, January 2011
|
DOI | 10.1057/9780230306547_10 |
Book ISBNs |
978-1-349-31913-8, 978-0-230-30654-7
|
Authors |
Cornelius Herstatt |