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Managing Innovation Driven Companies

Overview of attention for book
Attention for Chapter 2: Organization of International Market Introduction: Can Cooperation between Central Units and Local Product Management Influence Success?
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Chapter title
Organization of International Market Introduction: Can Cooperation between Central Units and Local Product Management Influence Success?
Chapter number 2
Book title
Managing Innovation Driven Companies
Published by
Palgrave Macmillan, London, January 2011
DOI 10.1057/9780230306547_2
Book ISBNs
978-1-349-31913-8, 978-0-230-30654-7
Authors

Antje Baumgarten, Cornelius Herstatt, Claudia Fantapié Altobelli