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Chapter title |
Organization of International Market Introduction: Can Cooperation between Central Units and Local Product Management Influence Success?
|
---|---|
Chapter number | 2 |
Book title |
Managing Innovation Driven Companies
|
Published by |
Palgrave Macmillan, London, January 2011
|
DOI | 10.1057/9780230306547_2 |
Book ISBNs |
978-1-349-31913-8, 978-0-230-30654-7
|
Authors |
Antje Baumgarten, Cornelius Herstatt, Claudia Fantapié Altobelli |