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Brand Fans

Overview of attention for book
Cover of 'Brand Fans'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Crowdsourcing Brand Equity
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    Chapter 2 Pitch Partners: Customers as Players and Collaborators
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    Chapter 3 Unlimited Users: The Rise of Consumer-Generated Content
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    Chapter 4 Connected Communities: Icons and Tribalism
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    Chapter 5 Passionate Partisans: Lifelong Loyalty
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    Chapter 6 Dynamic Data: Branding the Digital Drive
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    Chapter 7 Enhanced Experiences: Enlisting the Fanatic
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    Chapter 8 Conclusion: Future Brand Fans
Attention for Chapter 2: Pitch Partners: Customers as Players and Collaborators
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