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Brand Fans

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

twitter
1 X user
wikipedia
1 Wikipedia page

Citations

dimensions_citation
11 Dimensions

Readers on

mendeley
50 Mendeley
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Title
Brand Fans
Published by
Springer International Publishing, January 2017
DOI 10.1007/978-3-319-48854-7
ISBNs
978-3-31-948853-0, 978-3-31-948854-7
Authors

Smith, Aaron C.T., Stavros, Constantino, Westberg, Kate, Aaron C.T. Smith, Constantino Stavros, Kate Westberg

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 50 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 50 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 6 12%
Student > Bachelor 5 10%
Student > Postgraduate 4 8%
Student > Ph. D. Student 3 6%
Other 2 4%
Other 7 14%
Unknown 23 46%
Readers by discipline Count As %
Business, Management and Accounting 15 30%
Social Sciences 2 4%
Sports and Recreations 2 4%
Psychology 2 4%
Arts and Humanities 1 2%
Other 3 6%
Unknown 25 50%