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| Chapter title |
Enhanced Experiences: Enlisting the Fanatic
|
|---|---|
| Chapter number | 7 |
| Book title |
Brand Fans
|
| Published by |
Springer International Publishing, January 2017
|
| DOI | 10.1007/978-3-319-48854-7_7 |
| Book ISBNs |
978-3-31-948853-0, 978-3-31-948854-7
|
| Authors |
Aaron C. T. Smith, Constantino Stavros, Kate Westberg |