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Brand Fans

Overview of attention for book
Attention for Chapter 8: Conclusion: Future Brand Fans
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Citations

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mendeley
5 Mendeley
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Chapter title
Conclusion: Future Brand Fans
Chapter number 8
Book title
Brand Fans
Published by
Springer International Publishing, January 2017
DOI 10.1007/978-3-319-48854-7_8
Book ISBNs
978-3-31-948853-0, 978-3-31-948854-7
Authors

Aaron C. T. Smith, Constantino Stavros, Kate Westberg

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 5 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 20%
Student > Bachelor 1 20%
Lecturer 1 20%
Unknown 2 40%
Readers by discipline Count As %
Unspecified 1 20%
Business, Management and Accounting 1 20%
Computer Science 1 20%
Unknown 2 40%