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Chapter title |
Mitarbeiter zu Markenbotschaftern machen: Die Rolle der Führungskräfte
|
---|---|
Chapter number | 48 |
Book title |
Handbuch Markenführung
|
Published by |
Springer Gabler, Wiesbaden, January 2018
|
DOI | 10.1007/978-3-658-13361-0_48-1 |
Book ISBNs |
978-3-65-813361-0, 978-3-65-813361-0
|
Authors |
Franz-Rudolf Esch, Christine Vallaster |