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Chapter title |
Messung innerer Markenbilder
|
---|---|
Chapter number | 56 |
Book title |
Handbuch Markenführung
|
Published by |
Springer Fachmedien Wiesbaden, November 2016
|
DOI | 10.1007/978-3-658-13361-0_56-1 |
Book ISBNs |
978-3-65-813361-0
|
Authors |
Jörn Redler, Gabi Jeck-Schlottmann, Seon-Su Kim |
Editors |
Franz-Rudolf Esch |