Handbuch Markenführung
Springer Fachmedien Wiesbaden
Chapter title |
Strategic Brand Management Process
|
---|---|
Chapter number | 8 |
Book title |
Handbuch Markenführung
|
Published by |
Springer Fachmedien Wiesbaden, December 2016
|
DOI | 10.1007/978-3-658-13361-0_8-1 |
Book ISBNs |
978-3-65-813361-0
|
Authors |
Kevin Lane Keller, Tim Oliver Brexendorf |
Editors |
Franz-Rudolf Esch |
Country | Count | As % |
---|---|---|
Unknown | 75 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 21 | 28% |
Student > Bachelor | 8 | 11% |
Student > Master | 4 | 5% |
Lecturer | 4 | 5% |
Student > Ph. D. Student | 3 | 4% |
Other | 4 | 5% |
Unknown | 31 | 41% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 21 | 28% |
Business, Management and Accounting | 13 | 17% |
Economics, Econometrics and Finance | 4 | 5% |
Social Sciences | 2 | 3% |
Computer Science | 1 | 1% |
Other | 2 | 3% |
Unknown | 32 | 43% |