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Chapter title |
Marke als Kommunikation und Metaprodukt
|
---|---|
Chapter number | 4 |
Book title |
Handbuch Markenführung
|
Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-13361-0_4-2 |
Book ISBNs |
978-3-65-813361-0, 978-3-65-813361-0
|
Authors |
Kai-Uwe Hellmann |