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Gamification

Overview of attention for book
Cover of 'Gamification'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to Gamification: Foundation and Underlying Theories
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    Chapter 2 Gamification and Behaviour
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    Chapter 3 Gamification Analytics—Methods and Tools for Monitoring and Adapting Gamification Designs
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    Chapter 4 Customer-Oriented Strategies and Gamification—The Example of Open Customer Innovation
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    Chapter 5 Obstacles and Challenges in the Use of Gamification for Virtual Idea Communities
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    Chapter 6 Boundaries of Open Innovation and Games
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    Chapter 7 Social Collaboration and Gamification
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    Chapter 8 A Serious Game as a Market Research Method for Purchase Decision Processes
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    Chapter 9 Engaging the Crowd of Stakeholders in Requirements Engineering via Gamification
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    Chapter 10 Reading with a Touch of Gameplay: Gamified E-Books’ Convergence with Classical Literary Worlds
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    Chapter 11 Gamification of Teaching in Higher Education
Attention for Chapter 8: A Serious Game as a Market Research Method for Purchase Decision Processes
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