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Sense and respond : the journey to customer purpose

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Cover of 'Sense and respond : the journey to customer purpose'

Table of Contents

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    Book Overview
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    Chapter 1 The Journey to Customer Purpose: optimising business effectiveness
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    Chapter 2 Focusing on the customer: a paradigm shift
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    Chapter 3 Re-View: changing the point of view
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    Chapter 4 Re-View: end-to-end effectiveness
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    Chapter 5 Re-Mind: changing mental habits
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    Chapter 6 Re-Mind: a new way of thinking
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    Chapter 7 Re-Inspire: the nature of leadership
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    Chapter 8 Re-Inspire: leading transformation
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    Chapter 9 Re-Create: an organisation that self-develops
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    Chapter 10 Re-Create: customer-centric management
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    Chapter 11 Customer Value Enterprise ®
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    Chapter 12 Abridged case study 1: Office Products Direct Europe
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    Chapter 13 Abridged case study 2: Fujitsu Services Ltd
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    Chapter 14 Customer purpose at the heart of the organisation
Attention for Chapter 13: Abridged case study 2: Fujitsu Services Ltd
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