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Sense and respond : the journey to customer purpose

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Attention for Chapter 3: Re-View: changing the point of view
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Chapter title
Re-View: changing the point of view
Chapter number 3
Book title
Sense and Respond
Published by
Palgrave Macmillan, London, January 2005
DOI 10.1057/9780230508149_3
Book ISBNs
978-1-349-52319-1, 978-0-230-50814-9
Authors

Susan Barlow, Stephen Parry, Mike Faulkner