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Brand Storytelling in the Digital Age

Overview of attention for book
Attention for Chapter 5: Character and Plot: Narrative Structure and the Art of Archetype Enactment
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Chapter title
Character and Plot: Narrative Structure and the Art of Archetype Enactment
Chapter number 5
Book title
Brand Storytelling in the Digital Age
Published by
Palgrave Macmillan, Cham, January 2020
DOI 10.1007/978-3-030-59085-7_5
Book ISBNs
978-3-03-059084-0, 978-3-03-059085-7
Authors

S M A Moin, Moin, S M A

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 100%
Readers by discipline Count As %
Business, Management and Accounting 1 100%