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Mendeley readers
| Chapter title |
Brand Storytelling: A Review of the Interdisciplinary Literature
|
|---|---|
| Chapter number | 2 |
| Book title |
Brand Storytelling in the Digital Age
|
| Published by |
Palgrave Macmillan, Cham, January 2020
|
| DOI | 10.1007/978-3-030-59085-7_2 |
| Book ISBNs |
978-3-03-059084-0, 978-3-03-059085-7
|
| Authors |
S M A Moin, Moin, S M A |
Mendeley readers
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 18 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 3 | 17% |
| Unspecified | 2 | 11% |
| Student > Master | 2 | 11% |
| Lecturer > Senior Lecturer | 1 | 6% |
| Student > Doctoral Student | 1 | 6% |
| Other | 3 | 17% |
| Unknown | 6 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 4 | 22% |
| Business, Management and Accounting | 3 | 17% |
| Unspecified | 2 | 11% |
| Economics, Econometrics and Finance | 1 | 6% |
| Decision Sciences | 1 | 6% |
| Other | 1 | 6% |
| Unknown | 6 | 33% |