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Brand Storytelling in the Digital Age

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

twitter
1 X user

Citations

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17 Dimensions

Readers on

mendeley
59 Mendeley
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Title
Brand Storytelling in the Digital Age
Published by
Springer International Publishing, November 2020
DOI 10.1007/978-3-030-59085-7
ISBNs
978-3-03-059084-0, 978-3-03-059085-7
Authors

Moin, S M A

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 59 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 59 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 6 10%
Student > Bachelor 5 8%
Student > Master 4 7%
Professor 2 3%
Student > Postgraduate 2 3%
Other 6 10%
Unknown 34 58%
Readers by discipline Count As %
Business, Management and Accounting 16 27%
Design 3 5%
Unspecified 1 2%
Arts and Humanities 1 2%
Economics, Econometrics and Finance 1 2%
Other 3 5%
Unknown 34 58%