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Customer Experience

Overview of attention for book
Cover of 'Customer Experience'

Table of Contents

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    Book Overview
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    Chapter 1 Reflections of the authors, Colin, Qaalfa and Steven …
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    Chapter 2 Experience psychology: the new field and the end of the marketing Four Ps
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    Chapter 3 Experience Psychology Research
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    Chapter 4 Community Marketing
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    Chapter 5 Social media: the birth of a new channel to market
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    Chapter 6 The human social media experience
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    Chapter 7 What drives or destroys a social media experience
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    Chapter 8 The brain’s experience — opening the black box
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    Chapter 9 A neuroexperience safari — approaching the tipping point
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    Chapter 10 The Black Box in Action
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    Chapter 11 And so in summary …
Attention for Chapter 4: Community Marketing
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Citations

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