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Customer Experience

Overview of attention for book
Attention for Chapter 5: Social media: the birth of a new channel to market
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mendeley
2 Mendeley
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Chapter title
Social media: the birth of a new channel to market
Chapter number 5
Book title
Customer Experience
Published by
Palgrave Macmillan, London, January 2010
DOI 10.1057/9780230291775_5
Book ISBNs
978-1-349-32027-1, 978-0-230-29177-5
Authors

Colin Shaw, Qaalfa Dibeehi, Steven Walden

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 50%
Professor > Associate Professor 1 50%
Readers by discipline Count As %
Unspecified 1 50%
Business, Management and Accounting 1 50%