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Customer Experience

Overview of attention for book
Cover of 'Customer Experience'

Table of Contents

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    Book Overview
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    Chapter 1 Reflections of the authors, Colin, Qaalfa and Steven …
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    Chapter 2 Experience psychology: the new field and the end of the marketing Four Ps
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    Chapter 3 Experience Psychology Research
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    Chapter 4 Community Marketing
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    Chapter 5 Social media: the birth of a new channel to market
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    Chapter 6 The human social media experience
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    Chapter 7 What drives or destroys a social media experience
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    Chapter 8 The brain’s experience — opening the black box
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    Chapter 9 A neuroexperience safari — approaching the tipping point
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    Chapter 10 The Black Box in Action
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    Chapter 11 And so in summary …
Attention for Chapter 1: Reflections of the authors, Colin, Qaalfa and Steven …
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Summary
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Chapter title
Reflections of the authors, Colin, Qaalfa and Steven …
Chapter number 1
Book title
Customer Experience
Published by
Palgrave Macmillan, London, January 2010
DOI 10.1057/9780230291775_1
Book ISBNs
978-1-349-32027-1, 978-0-230-29177-5
Authors

Colin Shaw, Qaalfa Dibeehi, Steven Walden

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