Franchising and initial public offering: a signaling perspective
Article in International Journal of Retail & Distribution Management (December 2018)
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Market Entry in China
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 The Promise of China
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Altmetric BadgeChapter 2 Internationalizing to China: Challenges and Pitfalls
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Altmetric BadgeChapter 3 Marketing Decisions in China: Positioning, Branding, Marketing Mix
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Altmetric BadgeChapter 4 Overview of the Book
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Altmetric BadgeChapter 5 Audi and the Chinese Market: A Success Story
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Altmetric BadgeChapter 6 Can PSA Peugeot Citroën Succeed in China?
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Altmetric BadgeChapter 7 Marks & Spencer: A Global Expansion to Acquire Lost Momentum?
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Altmetric BadgeChapter 8 IKEA in China: A “Glocal” Marketing Strategy
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Altmetric BadgeChapter 9 China’s Retailing Graveyard: A Case Study of TESCO
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Altmetric BadgeChapter 10 Take the Opportunity to Pilfer a Goat: Lessons from Gieves & Hawkes
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Altmetric BadgeChapter 11 HTH’s Exploration in China
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Altmetric BadgeChapter 12 Master International Franchising in China: The Case of the Athlete’s Foot
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Altmetric BadgeChapter 13 Mattel’s Second Attempt to Crack the Chinese Market: Will China Embrace the American Barbie Doll This Time?
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Altmetric BadgeChapter 14 TPresso: Is the Tea Machine Too Cheap for the Chinese Market?
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Altmetric BadgeChapter 15 Coca-Cola in China: Will Their Brands Survive in This Challenging Market?
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Altmetric BadgeChapter 16 Danone–Dumex in China: The First Drink of Milk
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Altmetric BadgeChapter 17 Preparing Business Activities in China
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Altmetric BadgeChapter 18 The Future
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Citations
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