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Timeline
Mendeley readers
| Chapter title |
Mattel’s Second Attempt to Crack the Chinese Market: Will China Embrace the American Barbie Doll This Time?
|
|---|---|
| Chapter number | 13 |
| Book title |
Market Entry in China
|
| Published by |
Springer, Cham, January 2016
|
| DOI | 10.1007/978-3-319-29139-0_13 |
| Book ISBNs |
978-3-31-929138-3, 978-3-31-929139-0
|
| Authors |
Britt Kühne |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 67% |
| Unknown | 1 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Nursing and Health Professions | 1 | 33% |
| Business, Management and Accounting | 1 | 33% |
| Unknown | 1 | 33% |