You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Marketing Decisions in China: Positioning, Branding, Marketing Mix
|
|---|---|
| Chapter number | 3 |
| Book title |
Market Entry in China
|
| Published by |
Springer, Cham, January 2016
|
| DOI | 10.1007/978-3-319-29139-0_3 |
| Book ISBNs |
978-3-31-929138-3, 978-3-31-929139-0
|
| Authors |
Christiane Prange |
Mendeley readers
The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 16 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 3 | 19% |
| Student > Master | 2 | 13% |
| Lecturer | 2 | 13% |
| Lecturer > Senior Lecturer | 1 | 6% |
| Researcher | 1 | 6% |
| Other | 1 | 6% |
| Unknown | 6 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 7 | 44% |
| Computer Science | 1 | 6% |
| Social Sciences | 1 | 6% |
| Materials Science | 1 | 6% |
| Unknown | 6 | 38% |