↓ Skip to main content
What is this page? Embed badge

Channel Strategies and Marketing Mix in a Connected World

Overview of attention for book
Cover of 'Channel Strategies and Marketing Mix in a Connected World'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Estimating Demand with Constrained Data and Product Substitutions
  3. Altmetric Badge
    Chapter 2 Selling Innovative Products to Anxious Consumers
  4. Altmetric Badge
    Chapter 3 Buyer Valuation Uncertainty and Firm Information Provision Strategies
  5. Altmetric Badge
    Chapter 4 Optimizing Promotions for Multiple Items in Supermarkets
  6. Altmetric Badge
    Chapter 5 Optimization of Operational Decisions in Digital Advertising: A Literature Review
  7. Altmetric Badge
    Chapter 6 New Models of Strategic Customers in the Age of Omnichannel Retailing
  8. Altmetric Badge
    Chapter 7 On-Demand Customization and Channel Strategies
  9. Altmetric Badge
    Chapter 8 Price-Matching Strategy: Implications of Consumer Behavior and Channel Structure
  10. Altmetric Badge
    Chapter 9 Collaborative Micro-Retailing in Developing Economies
  11. Altmetric Badge
    Chapter 10 The History and Progression of Sustainability Programs in the Retail Industry
Attention for Chapter 6: New Models of Strategic Customers in the Age of Omnichannel Retailing
Altmetric Badge

Citations

dimensions_citation
5 Dimensions

Readers on

mendeley
15 Mendeley
Summary Dimensions citations
So far, Dimensions has found 5 publications that cite this research output.

5

The most recent citing publications are shown below. View all 5 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.