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Timeline
Mendeley readers
Chapter title |
Optimization of Operational Decisions in Digital Advertising: A Literature Review
|
---|---|
Chapter number | 5 |
Book title |
Channel Strategies and Marketing Mix in a Connected World
|
Published by |
Springer, Cham, January 2020
|
DOI | 10.1007/978-3-030-31733-1_5 |
Book ISBNs |
978-3-03-031732-4, 978-3-03-031733-1
|
Authors |
Narendra Agrawal, Sami Najafi-Asadolahi, Stephen A. Smith |
Mendeley readers
The data shown below were compiled from readership statistics for 31 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 31 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 4 | 13% |
Student > Doctoral Student | 2 | 6% |
Professor > Associate Professor | 2 | 6% |
Researcher | 2 | 6% |
Other | 1 | 3% |
Other | 4 | 13% |
Unknown | 16 | 52% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 16% |
Computer Science | 3 | 10% |
Social Sciences | 2 | 6% |
Mathematics | 1 | 3% |
Nursing and Health Professions | 1 | 3% |
Other | 3 | 10% |
Unknown | 16 | 52% |