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Timeline
Mendeley readers
| Chapter title |
Selling Innovative Products to Anxious Consumers
|
|---|---|
| Chapter number | 2 |
| Book title |
Channel Strategies and Marketing Mix in a Connected World
|
| Published by |
Springer, Cham, January 2020
|
| DOI | 10.1007/978-3-030-31733-1_2 |
| Book ISBNs |
978-3-03-031732-4, 978-3-03-031733-1
|
| Authors |
Yufei Huang, Bilal Gokpinar, Christopher S. Tang, Onesun Steve Yoo |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 2 | 50% |
| Lecturer | 1 | 25% |
| Librarian | 1 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 50% |
| Agricultural and Biological Sciences | 1 | 25% |
| Social Sciences | 1 | 25% |