Programmatic Advertising
Springer International Publishing
Chapter title |
Managing to Quality Attention and Outcome Through Programmatic Technology
|
---|---|
Chapter number | 22 |
Book title |
Programmatic Advertising
|
Published in |
Management for Professionals, November 2015
|
DOI | 10.1007/978-3-319-25023-6_22 |
Book ISBNs |
978-3-31-925021-2, 978-3-31-925023-6
|
Authors |
Ted McConnell, Lothar Hoecker |
Editors |
Oliver Busch |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 50% |
Student > Postgraduate | 1 | 25% |
Student > Master | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 50% |
Engineering | 1 | 25% |
Unknown | 1 | 25% |