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Chapter title |
The Creative Challenge
|
---|---|
Chapter number | 10 |
Book title |
Programmatic Advertising
|
Published by |
Springer International Publishing, November 2015
|
DOI | 10.1007/978-3-319-25023-6_10 |
Book ISBNs |
978-3-31-925021-2, 978-3-31-925023-6
|
Authors |
Sven Weisbrich, Caroline Owens |
Editors |
Oliver Busch |