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Mendeley readers
Attention Score in Context
| Chapter title |
Enhanced Success with Programmatic Social Advertising
|
|---|---|
| Chapter number | 8 |
| Book title |
Programmatic Advertising
|
| Published in |
Management for Professionals, November 2015
|
| DOI | 10.1007/978-3-319-25023-6_8 |
| Book ISBNs |
978-3-31-925021-2, 978-3-31-925023-6
|
| Authors |
Patrick Dawson, Michael Lamb, Dawson, Patrick, Lamb, Michael |
| Editors |
Oliver Busch |
Mendeley readers
The data shown below were compiled from readership statistics for 19 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 19 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 16% |
| Lecturer | 2 | 11% |
| Student > Bachelor | 2 | 11% |
| Student > Ph. D. Student | 2 | 11% |
| Professor | 1 | 5% |
| Other | 3 | 16% |
| Unknown | 6 | 32% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 10 | 53% |
| Unspecified | 1 | 5% |
| Mathematics | 1 | 5% |
| Engineering | 1 | 5% |
| Unknown | 6 | 32% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 May 2021.
All research outputs
#8,785,110
of 25,992,468 outputs
Outputs from Management for Professionals
#1
of 1 outputs
Outputs of similar age
#125,954
of 397,061 outputs
Outputs of similar age from Management for Professionals
#1
of 1 outputs
Altmetric has tracked 25,992,468 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1 research outputs from this source. They receive a mean Attention Score of 3.0. This one scored the same or higher as 0 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 397,061 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them