Programmatic Advertising
Springer International Publishing
Chapter title |
Redefining Retargeting
|
---|---|
Chapter number | 19 |
Book title |
Programmatic Advertising
|
Published in |
Management for Professionals, November 2015
|
DOI | 10.1007/978-3-319-25023-6_19 |
Book ISBNs |
978-3-31-925021-2, 978-3-31-925023-6
|
Authors |
Grégory Gazagne, Alexander Gösswein |
Editors |
Oliver Busch |
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 4 | 57% |
Student > Postgraduate | 1 | 14% |
Unknown | 2 | 29% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 57% |
Social Sciences | 1 | 14% |
Unknown | 2 | 29% |