You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Pricing for Publisher: Scaling Value, Not Volume
|
---|---|
Chapter number | 21 |
Book title |
Programmatic Advertising
|
Published in |
Management for Professionals, November 2015
|
DOI | 10.1007/978-3-319-25023-6_21 |
Book ISBNs |
978-3-31-925021-2, 978-3-31-925023-6
|
Authors |
Marco Klimkeit, Paul Benson |
Editors |
Oliver Busch |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 50% |
Researcher | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 50% |
Computer Science | 1 | 50% |