Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Springer International Publishing
Chapter title |
Are We All Equal in the Face of Social Comparison? The Moderating Role of Consumer Values: A Structured Abstract
|
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Chapter number | 191 |
Book title |
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, March 2016
|
DOI | 10.1007/978-3-319-26647-3_191 |
Book ISBNs |
978-3-31-926646-6, 978-3-31-926647-3
|
Authors |
Amanda Pruski Yamim, Walter Meucci Nique, Adilson Borges |
Editors |
Kacy K. Kim |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Readers by professional status | Count | As % |
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Student > Bachelor | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 100% |