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Chapter title |
Post-consumption Guilt and Rumination: How Positive Reinterpretation Can Help and Drive Satisfaction
|
---|---|
Chapter number | 107 |
Book title |
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, March 2016
|
DOI | 10.1007/978-3-319-26647-3_107 |
Book ISBNs |
978-3-31-926646-6, 978-3-31-926647-3
|
Authors |
Renaud Lunardo, Camille Saintives |
Editors |
Kacy K. Kim |