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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

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Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Is It Beneficial for Luxury Brands to Embrace CSR Practices?
  3. Altmetric Badge
    Chapter 2 Need for Status as a Motive for the Conspicuous Consumption of Cause-Related Goods
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    Chapter 3 Purse Parties: The Social Implications of Fake Luxury Parties
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    Chapter 4 Does a Spoonful of Sugar-Free Make Food Look Healthier? Healthy Implicit Associations for Sugar-Free and Alternative Products: A Structured Abstract
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    Chapter 5 The Effects of Perceived Ambient Temperature on Food Choices and Consumption Behavior
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    Chapter 6 The Impact of Retrieval Difficulty on Satiation
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    Chapter 7 An Investigative Model to Explain Unhealthy Food and Beverage Purchase Intentions
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    Chapter 8 Web Atmospherics Effect on Intention to Purchase: A Case of Online Apparel Stores
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    Chapter 9 The Influence of Online Customers’ Regulatory Fit on Their Attitude and Purchase Intention
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    Chapter 10 The Impact of Website Stimuli on Product Returns in Online Retailing: A Structured Abstract
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    Chapter 11 Investigating E-Servicescape, Trust, E-WOM, and Customer Loyalty
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    Chapter 12 A Capability-Based View of Brand Management
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    Chapter 13 Integrating ERP and CRM into the University Curriculum with Microsoft Dynamics AX and CRM
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    Chapter 14 Collaborative Course Development: A New Model for Improved Student Outcomes
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    Chapter 15 Effects of Instructor Background and Delivery Modality on Students’ Perceptions of a Social Media Lecture
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    Chapter 16 The Role of Consumer Acculturation in the Hispanic/Latino Panethnicity
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    Chapter 17 Personal Cultural Orientation, Destination Brand Equity and Revisit Intention: Implications for Destination Branding in Latin America
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    Chapter 18 Craving for Cosmopolitanism: The Necessity of Foreign Cuisine for Mexican Immigrants
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    Chapter 19 Financial Services Marketing and Consumption
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    Chapter 20 Sources of Consumer Distrust of Financial Services Marketing Practices
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    Chapter 21 A Study of Consumer Decision Delegation in Financial Services: Approaches and Implications
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    Chapter 22 Beyond Feedback Orientation: Exploring the Quality of the Feedback Environment in Financial Services Sales
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    Chapter 23 The Interplay of Life Events, Religion, and Consumption in Islamic Banking
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    Chapter 24 The Role of Banking Governance in Consumer Trust and Confidence: A Shared Responsibility
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    Chapter 25 Consumer Reactions to Comparative Advertising: The Role of Product Type and Sensation Seeking—A Structured Abstract
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    Chapter 26 World Cup Edition or Summer Special? Why Consumers Buy Limited Edition Products
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    Chapter 27 Consumer Knowledge, Attitudes, and Purchase Intentions of Counterfeit Fashion Goods: An Initiative to Curbing Consumer Demand in the Marketplace!?
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    Chapter 28 Are Sponsored Blog Posts a Good Thing? Exploring the Role of Authenticity in the Fashion Blogosphere
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    Chapter 29 An Exploratory Analysis of Pronoun Usage by Brands and Consumers on Facebook
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    Chapter 30 Personalized Advertising, Invasiveness, and Consumers’ Attitudes: A Structured Abstract
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    Chapter 31 Understanding the “Spillover Effect” of Negative Economic News on Consumers’ Evaluations of Online Advertising
  33. Altmetric Badge
    Chapter 32 Measuring Marketing Efficiency in Mergers and Acquisitions (M&A): A Data Envelopment Analysis (DEA) Approach
  34. Altmetric Badge
    Chapter 33 The Moderating Effect of the Market Orientation Components on the Brand Orientation–Brand Performance Relationship
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    Chapter 34 Market-Focused and Technology-Focused Strategic Flexibility: Construct, Research Propositions, and Implications
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    Chapter 35 Fear Versus Scare Appeals as Moderators in Effective Health Messaging
  37. Altmetric Badge
    Chapter 36 Exploring Assessments of Active/Experiential Learning Contexts in Business Courses
  38. Altmetric Badge
    Chapter 37 The Invalidity (And Then Some) of Rank Correlation for Describing the Accuracy of Multiple-Choice Question Difficulty Taxonomies
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    Chapter 38 The Effect of the Real Number of Options on the Discrimination of Multiple-Choice Questions
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    Chapter 39 Download and Run: An Investigation of Consumer Empowerment Through the Effects of Digital Self-Tracking
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    Chapter 40 Shining Bright Like a Diamond? It Might Be Rich, But Only in Calories! A Structured Abstract
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    Chapter 41 Can’t Touch This: Haptic Cues and Their Personality
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    Chapter 42 The Role of Country of Origin on Purchase Behavior of Luxury Brands: A Conceptual Framework from India
  44. Altmetric Badge
    Chapter 43 Education Fever: Exploring Private Education Consumption Motivations Among Korean Parents of Preschool Children
  45. Altmetric Badge
    Chapter 44 A Reexamination of Cultural-Based Effects on Judgment: The Impacts of Consumer Involvement and Product Involvement
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    Chapter 45 The Effect of Acculturation on Consumer Disidentification and Consumption Behavior Among Cuban and Puerto Rican Immigrants in the US
  47. Altmetric Badge
    Chapter 46 Decoding the Effects of a Product’s Cast Shadow on Brand Evaluations in Promotional Contexts: A Structured Abstract
  48. Altmetric Badge
    Chapter 47 The Brand-As-Verb Phenomenon, Our Genericidal Pastime: Searching for the Truth Behind Googling, Xeroxing, Fedexing, and Much More
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    Chapter 48 How Does Brand Age Influence Consumers’ Attitudes to Firm’s Unethical Behaviors?
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    Chapter 49 The Third Time Is the Charm: Proposing and Validating an Abbreviated Brand Love Scale
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    Chapter 50 A Historical Examination of the Introduction of the Web as a Direct Marketing Channel
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    Chapter 51 Measuring B2B Relationship Quality in an Online Context: Exploring the Roles of Service Quality, Power, and Loyalty
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    Chapter 52 Hedonic Versus Utilitarian Products: The Dawn of Intra-Product Category Research
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    Chapter 53 Effects of Price/Quantity Presentation Order and Timing on Consumer Value Judgements
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    Chapter 54 Get Discount in Chocolate and Get More Toothpaste! The Effect of Product Preferences on Promotion About Price-Off and Value-Added According to Product Type: Focusing on Hedonic and Utilitarian Product
  56. Altmetric Badge
    Chapter 55 Luxury? Necessity! How the Cell Phone Became Indispensible in Today’s Consumer Culture: A Structured Abstract
  57. Altmetric Badge
    Chapter 56 Use of In-Class Experiential Learning to Promote Student Engagement
  58. Altmetric Badge
    Chapter 57 Extending Experiential Learning: Blending Theory with Practical Applications
  59. Altmetric Badge
    Chapter 58 How Retailers in Ghana Position Themselves
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    Chapter 59 Brand Africa: We and They
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    Chapter 60 The Informal Economy and Marketing: Reviewing Multidisciplinary Literature and Advancing Future Research
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    Chapter 61 Service Firm Identification from an Outsider’s Or Better Yet an Immigrant’s Point of View
  63. Altmetric Badge
    Chapter 62 Protecting Retailers Against Contagion: Exploring the Shielding Role of Marketing in the Negative Spillover of the Target Customer Data Breach
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    Chapter 63 Capable, Caring, Culpable? Retailer and Supplier Responsibilities for Promoting Healthier Eating
  65. Altmetric Badge
    Chapter 64 Exploring Factors that Influence US Consumers’ International Online Outshopping (IOO) Intentions at E-Tailers in Developing Countries: Propositions
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    Chapter 65 An Examination of the Role of Objective Self-Awareness on Cosmetic Surgery Motivations
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    Chapter 66 Activating Multiple Facets of the Self: Identity-Signaling and Brand Personality
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    Chapter 67 Absinthe: an Exploration of the Role of Mythology and Ritual in Market Revival
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    Chapter 68 Revisiting the Self and Exploring Its Role in Identity Formation
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    Chapter 69 Will They Walk or Will They Talk? Comparing Chinese and American Consumers
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    Chapter 70 Integrated Marketing Communication (IMC): Conceptual and Theoretical Lacunae, Foundational Premises, and Framework
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    Chapter 71 A Preliminary Examination into the Motivating Factors of Crowdfunding Backers
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    Chapter 72 The Influence of Producer–Supplier Exchanges and Environmental Dynamics on NPD
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    Chapter 73 Service Innovation: Taking Stock of Existing Literature
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    Chapter 74 Consumer Social Responsibility: a New Barrier for International Marketers?
  76. Altmetric Badge
    Chapter 75 Review of the Incentive Literature
  77. Altmetric Badge
    Chapter 76 Grip Your Mobile Phone If You Want to Control Your Impulsive Purchase: the Relationship Between Strength of Grip and Control of Impulsive Purchase
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    Chapter 77 Online Advertising Using Facebook Photos: the Risk and Reward of Using Consumers’ Profile Pictures
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    Chapter 78 CSR as an Adaptive Selling Tool: a Novel Framework and a Robust Analysis Proposal
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    Chapter 79 Performance Outcome of CSR Behavior: Moderating Role of Motivations to Engage
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    Chapter 80 Chief Marketing Officers and Firm Performance: A Multinational Perspective on the Value Relevance of the Chief Marketer
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    Chapter 81 Innovation as a Dynamic Capability and Its Link to Performance in the Multinational Corporation: An Integrative Framework and Propositions for Research
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    Chapter 82 Market (Re)creation Through Innovation and Entrepreneurship
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    Chapter 83 The Effects of Different Types of Control in Co-production Experiences
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    Chapter 84 Front-Line Employee Deviance, Encounter Satisfaction, and Customer Citizenship Behavior: An Experimental Design
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    Chapter 85 Service Coopetition Under Alliance: A Competitive Dynamics Perspective
  87. Altmetric Badge
    Chapter 86 The Role of Customer Readiness in Customer Participation in Non-technology-based Service Delivery and Its Outcomes
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    Chapter 87 Characteristic of Social Media Marketing Strategy and Customer-Based Brand Equity Outcomes: A Conceptual Model
  89. Altmetric Badge
    Chapter 88 The Effect of Social Media on Customer Satisfaction and Relationship Strength in a Service with High Perceived Risk in Japan
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    Chapter 89 The Dynamics of eWOM and Business Outcomes: An Empirical Investigation of the Impact of Social Media on Box Office Revenue
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    Chapter 90 Choosing the Right Partners: The Impact of Internal and External Integration on Innovation Performance
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    Chapter 91 Technology Sourcing for Website Personalization: A Supply- and Demand-Side Perspective
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    Chapter 92 Open-Source Strategy to Enhance Imaginative Intensity and Profits
  94. Altmetric Badge
    Chapter 93 Customer Participation in New Product Development and New Product Performance: The Moderating Role of Expertise
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    Chapter 94 A Rasch Perspective on Firm Financial Performance in the Pharmaceutical Industry
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    Chapter 95 Deviant Sociospheres: When Early, Unusual Influence Patterns Proclaim the Coming of Unusual Choices
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    Chapter 96 Logical Analysis of Formative Measurement
  98. Altmetric Badge
    Chapter 97 May I Have Your Attention Please? The Effectiveness of Attention Checks in Validity Assessment
  99. Altmetric Badge
    Chapter 98 Perceptual Depreciation and Product Rarity for Online Exchange Willingness of Second-Hand Goods
  100. Altmetric Badge
    Chapter 99 This Is Sensitive, Let Me Talk to an Avatar: A Structured Abstract
  101. Altmetric Badge
    Chapter 100 #IHATEYOURBRAND: Social Media Service Recovery Strategies via Twitter
  102. Altmetric Badge
    Chapter 101 The Effects of Objective and Subjective Knowledge on the Exploratory Acquisition of Wine
  103. Altmetric Badge
    Chapter 102 Sponsoring FIFA World Cup vs. Olympic Games: Coca Cola, a Classic American Brand, and Its Explicit and Implicit Sponsoring Success at Worldwide Sports Events
  104. Altmetric Badge
    Chapter 103 Effects of Environmental Factors in Nudging School Children Towards More Healthful Food Choices in School Cafeterias
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    Chapter 104 Cost Efficiency of Multiple Store Retailers: A Comparison of Purchasing and Store Operation Costs
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    Chapter 105 Moving Towards an Omni-Channel Strategy: Process and Challenges
  107. Altmetric Badge
    Chapter 106 Branded Store-Within-Stores: Differential Impact of “Star” vs. “Supporting Cast” Brands on Brand and Retailer Outcomes
  108. Altmetric Badge
    Chapter 107 Post-consumption Guilt and Rumination: How Positive Reinterpretation Can Help and Drive Satisfaction
  109. Altmetric Badge
    Chapter 108 Explaining Behavior in Brand Communities: A Sequential Model of Attachment, Tribalism, and Self-Esteem
  110. Altmetric Badge
    Chapter 109 The Interplay of Brand Attachment and Brand Extension Success
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    Chapter 110 Towards an Understanding of the Role of Context on the Psychological Meaning of Products and Brands
  112. Altmetric Badge
    Chapter 111 An Investigation into the Driving Mechanisms of Consumer Engagement
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    Chapter 112 @Size vs. #Impact: Social Media Engagement Differences Amongst Facebook, Twitter, and Instagram
  114. Altmetric Badge
    Chapter 113 Managing Social Consumer Voice: A Structured Abstract
  115. Altmetric Badge
    Chapter 114 Market and Organizational Influences on Inter-Organizational Network Participation
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    Chapter 115 ICT’s Integration Effects on the Relationship Benefits and Business Process in Industrial Markets
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    Chapter 116 Supplier–Customer Relationship in a Business Network Context
  118. Altmetric Badge
    Chapter 117 An Empirical Examination of Firm-Initiated Service Termination: A Perceived Justice Perspective
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    Chapter 118 Salespeople as Specific Human Assets: An Application of the Transaction Cost and Relational Approaches to Exchange Governance
  120. Altmetric Badge
    Chapter 119 Brand Valuation in the PRC Market: Toward Understanding the Nuances in Consumers’ States of Mind
  121. Altmetric Badge
    Chapter 120 Beautiful Brutality: Subjective Personal Introspection and One Consumer’s Struggle to Enjoy American Football
  122. Altmetric Badge
    Chapter 121 Is Fantasy Becoming Reality and Leaving Reality Behind? Investigating the Impact of Fantasy Leagues on Professional Sports League Consumption
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    Chapter 122 Fantasy Sports and Gambling: A Comparison of Antecedent Traits and Motivations
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    Chapter 123 A New Insight into Customer Citizenship Behavior: Concept and Theoretical Framework
  125. Altmetric Badge
    Chapter 124 Forgiven the Right Way: The Role of Regulatory Fit in Brand Apologies and Forgiveness
  126. Altmetric Badge
    Chapter 125 An Exploratory Investigation of the Impact of Consumer Emotions and Attitudes on Patronage Intention After Mall Shooting Episodes
  127. Altmetric Badge
    Chapter 126 Need for Drama: Scale Development
  128. Altmetric Badge
    Chapter 127 Understanding the Strengths and Weaknesses of a Firm’s Overall Restaurant Brand Image: An Importance Performance Analysis
  129. Altmetric Badge
    Chapter 128 Branding and Consumers’ Narratives of Banking in the Financial Crisis
  130. Altmetric Badge
    Chapter 129 The In’s and Out’s of Incumbent Sales Rep Consultation in the Pre-decision Stage of Organizational Purchasing
  131. Altmetric Badge
    Chapter 130 Salesperson Market Orientation Behavior: Its Antecedents and the Mediating Role of Working Smart Behaviors in Sales Performance
  132. Altmetric Badge
    Chapter 131 Relationship Marketing Through Personal Selling in the Pharmaceutical Industry
  133. Altmetric Badge
    Chapter 132 The Impact of Salespeople’s Attribution Biases on Job Satisfaction: The Concept of Unwarranted Satisfaction
  134. Altmetric Badge
    Chapter 133 The Effect of Information Organization and Decision Process on Decision Speed and Accuracy in a Purchase Task Context
  135. Altmetric Badge
    Chapter 134 Let Me Get My Manager: The Effects of Participation in Cocreated Service Recovery on Frontline Employees
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    Chapter 135 What Attracts You to Shopping Malls?: The Relationship Between Perceived Shopping Value and Shopping Orientation on Purchase Intention at Shopping Malls in Suburban Areas
  137. Altmetric Badge
    Chapter 136 Developing a Business Sustainability Framework Based Upon the Triple Bottom Line Approach
  138. Altmetric Badge
    Chapter 137 Corporate Social Responsibility and Nonfinancial Disclosure: The Need for Reporting Guidelines to Be Based on Simplicity, Comparability and Accessibility, A Structured Abstract
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    Chapter 138 Corporate Social Responsibility Scale Development Proposal
  140. Altmetric Badge
    Chapter 139 Celebrity Endorsement in the Airline Sector
  141. Altmetric Badge
    Chapter 140 A Postmodern Perspective on Marketing Strategies in the Necessitation of Products: A Structured Abstract
  142. Altmetric Badge
    Chapter 141 Special Sessions Description: Advancing the Cause of Cause-Related Marketing
  143. Altmetric Badge
    Chapter 142 The Role of Distraction Effects on Weak-Tie Brand Extensions
  144. Altmetric Badge
    Chapter 143 Mental Accounting and Tuition Increases
  145. Altmetric Badge
    Chapter 144 How Service Recovery Saves the Buyers: The Role of Forgiveness
  146. Altmetric Badge
    Chapter 145 Celebrity Endorsement and Market Valuation: Evidence from India
  147. Altmetric Badge
    Chapter 146 Testing the French Ad-Evoked Nostalgia Scale in a Nomological Network
  148. Altmetric Badge
    Chapter 147 Stakeholder Considerations in Business Sustainability Efforts
  149. Altmetric Badge
    Chapter 148 Supply Chain Governance Tensions: A Qualitative Exploration of Business-to-Business Relationship Structures
  150. Altmetric Badge
    Chapter 149 The Impact of Product Disposal Strategies on Triple Bottom-Line Performance in Supply Chains: The Role of Relational Resources
  151. Altmetric Badge
    Chapter 150 Using Community-Based Social Marketing to Change Youth Littering Behavior
  152. Altmetric Badge
    Chapter 151 Paving the Way to a Safety Culture: Introducing a Hierarchical Feedback-Based Framework
  153. Altmetric Badge
    Chapter 152 Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-environmental Behaviors for Individuals
  154. Altmetric Badge
    Chapter 153 The Impact of National Culture on Retail Structure
  155. Altmetric Badge
    Chapter 154 Antecedents and Outcomes of Country-of-Origin Effect: The Extended Self-Congruity Context (ESCT)
  156. Altmetric Badge
    Chapter 155 Evolutionary Origins of Female and Male Shopping Styles
  157. Altmetric Badge
    Chapter 156 The Impact of National Context on Consumer Evaluation of Service Value: A Qualitative Study of Developed and Emerging International Market Consumers
  158. Altmetric Badge
    Chapter 157 The Effectiveness of Donation Advertising: An Experimental Study for Felt Ethnicity and Messages on In-Groups and Out-Groups
  159. Altmetric Badge
    Chapter 158 Nostalgia’s Role in Retromarketing
  160. Altmetric Badge
    Chapter 159 Consumer Behavior and Religion: An Investigation in Singapore
  161. Altmetric Badge
    Chapter 160 ‘Remember When?’: Analyzing Nostalgic and General Facebook Posts
  162. Altmetric Badge
    Chapter 161 Measuring Trust in Electronic Word of Mouth: A Rigid Research Framework
  163. Altmetric Badge
    Chapter 162 I Will Follow Him: The Value of Human Brands’ Social Media Power for New Product Success
  164. Altmetric Badge
    Chapter 163 Digital Buddies: Parasocial Interactions and Relationships in Social Media Communities
  165. Altmetric Badge
    Chapter 164 An Initial Assessment of Measurement Invariance in Sales Force Coaching: Comparing the French and Spanish Versions of Ellinger’s Coaching Measure
  166. Altmetric Badge
    Chapter 165 The Sales/Marketing Integration Gap: The Joint Impact of Environmental, Firm, and Functional Drivers on Realized Versus Desired Integration
  167. Altmetric Badge
    Chapter 166 In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes? A Structured Abstract
  168. Altmetric Badge
    Chapter 167 Consumers’ Perceptions of Online and Bricks-and-Mortar Advertised Price Promotions
  169. Altmetric Badge
    Chapter 168 Price Discount and Gift Choice: The Interplay Between Economic and Social Value
  170. Altmetric Badge
    Chapter 169 The Use of Social Media in Higher Education
  171. Altmetric Badge
    Chapter 170 Toward a Better Understanding of Marketing Students’ Perceptions of Twitter as a Pedagogical Tool
  172. Altmetric Badge
    Chapter 171 Chevys, ADDYs, and Fink’s: Oh My! The Creation of Award Winning Advertising Within an Educational Context
  173. Altmetric Badge
    Chapter 172 Wearable Technology: Trends and Opportunities for Organizations
  174. Altmetric Badge
    Chapter 173 Efficacy of Promotional Offers in Poor Households: Insights from the Bottom of the Pyramid
  175. Altmetric Badge
    Chapter 174 The Analytical Model of Country Resources, Country Image, and Foreign Direct Investment: The Country Branding Implications
  176. Altmetric Badge
    Chapter 175 You Look Marvelous: The World of Flattery in Marketing
  177. Altmetric Badge
    Chapter 176 The Influence of Perceived Justice on Service Satisfaction and Behavioral Intentions in Service Encounters at Retail Banks in a Post-complaint Setting
  178. Altmetric Badge
    Chapter 177 Half Empty Versus Half Full: Linguistic Effects on Numerical Perceptions
  179. Altmetric Badge
    Chapter 178 Contemporary E-Commerce Sites: Perceived Value of Netflix Self-Service App
  180. Altmetric Badge
    Chapter 179 The Impact of Webshop Familiarity and Online Customer Review Valence on Customer’s Trust and Purchase, Word-of-Mouth, and Information Seeking Intentions
  181. Altmetric Badge
    Chapter 180 Customer Value Co-creation in Social Media: Conceptualization and Antecedents
  182. Altmetric Badge
    Chapter 181 The Effect of Product Reviews on the Purchase Intent of Bundled Products
  183. Altmetric Badge
    Chapter 182 Stochastic Nature of Attending Behavior at Sporting Events: A Structured Abstract
  184. Altmetric Badge
    Chapter 183 “I Can’t Stand My Team, but I Can’t Live Without It”: Ambivalence Among Highly Identified Sports Fans
  185. Altmetric Badge
    Chapter 184 Investigating the Impact of Technology Use on the Efficacy of Broadcast Brand Integration
  186. Altmetric Badge
    Chapter 185 From TV Commercial to Online Search: Effectiveness of Super Bowl Advertising
  187. Altmetric Badge
    Chapter 186 Exploring Showrooming Experiences at Small Retailers
  188. Altmetric Badge
    Chapter 187 How Vital Is Price to Compulsive Collectors?
  189. Altmetric Badge
    Chapter 188 The Interpersonal Utility of Shopping: Confirmatory Study and Implications
  190. Altmetric Badge
    Chapter 189 Pity in Charity Advertisements: The Effects of Sympathy, Control Attributions, and Identification with the Victim
  191. Altmetric Badge
    Chapter 190 Perceived Marketplace Influence and Sustainable Consumption: Does What We Do Matter?
  192. Altmetric Badge
    Chapter 191 Are We All Equal in the Face of Social Comparison? The Moderating Role of Consumer Values: A Structured Abstract
  193. Altmetric Badge
    Chapter 192 Understanding and Defining the Socially Conscious Consumer
  194. Altmetric Badge
    Chapter 193 Co-creation in the Sport Media Network: Attention Creating and Attention Destruction Interdependencies Between Live and Media Advertisements
  195. Altmetric Badge
    Chapter 194 Co-creation of Value Through Virtual Sports Communities
  196. Altmetric Badge
    Chapter 195 Fan Experience in Spectator Sports and the Feeling of Social Connectedness
  197. Altmetric Badge
    Chapter 196 Do Pro-social Ads Influence Social Attitudes and Consumer Response?
  198. Altmetric Badge
    Chapter 197 There’s a Silver Lining: Information Quality, Trust, and Positive Meaning After a Crisis
  199. Altmetric Badge
    Chapter 198 The Mediating Role of Message Concreteness and Perceived Persuasiveness in Explaining the Match Effect Between Temporal Frame and Self-View
  200. Altmetric Badge
    Chapter 199 Protecting Brand Value: Walking the Talk After the Sale
  201. Altmetric Badge
    Chapter 200 Can High-Status Local Partners Lead to Success in Developing Economies? Managing Quality, Order, and Opportunism in Emerging Markets
  202. Altmetric Badge
    Chapter 201 The Effects of Customer Orientation and Relationship Marketing on the Performance of Logistics Firms in Taiwan
  203. Altmetric Badge
    Chapter 202 Price and Quality Value: Impacts on Store and Service Satisfaction
  204. Altmetric Badge
    Chapter 203 The Effect of Consumer Local Engagement and Personal Values to Local Store Patronage
  205. Altmetric Badge
    Chapter 204 Friends and Family: To Refer or Not to Refer?
  206. Altmetric Badge
    Chapter 205 When Do Anticipated Guilt Ads Lead to Ethical Consumption? Identifying Moderating Variables from a Literature Review
  207. Altmetric Badge
    Chapter 206 Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships with Type of Claim and Credibility
  208. Altmetric Badge
    Chapter 207 Knowledge Is Power: Why Public Knowledge Matters to Charities
  209. Altmetric Badge
    Chapter 208 Knowledge Utilization by Policy Makers: Is There a Role for Marketing?
  210. Altmetric Badge
    Chapter 209 Antecedents and Consequences of Sales Force Technology Use
  211. Altmetric Badge
    Chapter 210 Sales Force Acceptance of Disruptive Technologies
  212. Altmetric Badge
    Chapter 211 Business-to-Business Solution Provision: An Empirical Investigation of the Deliberate vs. Creative Problem-Solving Routines of Salespeople
  213. Altmetric Badge
    Chapter 212 Mirror, Mirror on the Wall: A Comparative Evaluation of Six Structural Equation Modeling Methods
  214. Altmetric Badge
    Chapter 213 Living Dangerously: Generalizing in Case Study Research
  215. Altmetric Badge
    Chapter 214 Jumped or Pushed? Understanding Customer Switching in the Banking Context
  216. Altmetric Badge
    Chapter 215 Driving Employee-Based Brand Equity
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Title
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Published by
Springer International Publishing, January 2016
DOI 10.1007/978-3-319-26647-3
ISBNs
978-3-31-926646-6, 978-3-31-926647-3
Editors

Kacy K. Kim

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The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
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Mendeley readers

The data shown below were compiled from readership statistics for 81 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 81 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 4 5%
Researcher 2 2%
Student > Bachelor 2 2%
Other 1 1%
Student > Ph. D. Student 1 1%
Other 1 1%
Unknown 70 86%
Readers by discipline Count As %
Business, Management and Accounting 6 7%
Economics, Econometrics and Finance 2 2%
Arts and Humanities 1 1%
Social Sciences 1 1%
Unknown 71 88%