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Mendeley readers
Chapter title |
The Interplay of Brand Attachment and Brand Extension Success
|
---|---|
Chapter number | 109 |
Book title |
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
|
Published by |
Springer International Publishing, March 2016
|
DOI | 10.1007/978-3-319-26647-3_109 |
Book ISBNs |
978-3-31-926646-6, 978-3-31-926647-3
|
Authors |
Daniel Heinrich, David E. Sprott, Carmen-Maria Albrecht |
Editors |
Kacy K. Kim |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 14% |
Professor > Associate Professor | 1 | 14% |
Lecturer | 1 | 14% |
Other | 1 | 14% |
Student > Master | 1 | 14% |
Other | 0 | 0% |
Unknown | 2 | 29% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 57% |
Unspecified | 1 | 14% |
Unknown | 2 | 29% |