Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Springer International Publishing
Chapter title |
Supply Chain Governance Tensions: A Qualitative Exploration of Business-to-Business Relationship Structures
|
---|---|
Chapter number | 148 |
Book title |
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, March 2016
|
DOI | 10.1007/978-3-319-26647-3_148 |
Book ISBNs |
978-3-31-926646-6, 978-3-31-926647-3
|
Authors |
Frank G. Adams, V. Myles Landers, Colin B. Gabler |
Editors |
Kacy K. Kim |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Professor > Associate Professor | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Business, Management and Accounting | 1 | 25% |
Unknown | 2 | 50% |