Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Springer International Publishing
Chapter title |
ICT’s Integration Effects on the Relationship Benefits and Business Process in Industrial Markets
|
---|---|
Chapter number | 115 |
Book title |
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, March 2016
|
DOI | 10.1007/978-3-319-26647-3_115 |
Book ISBNs |
978-3-31-926646-6, 978-3-31-926647-3
|
Authors |
Fumikazu Morimura, Chieko Minami, Kenichi Nishioka |
Editors |
Kacy K. Kim |
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Unknown | 2 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Unknown | 2 | 67% |