Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Springer International Publishing
Chapter title |
Market-Focused and Technology-Focused Strategic Flexibility: Construct, Research Propositions, and Implications
|
---|---|
Chapter number | 34 |
Book title |
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, March 2016
|
DOI | 10.1007/978-3-319-26647-3_34 |
Book ISBNs |
978-3-31-926646-6, 978-3-31-926647-3
|
Authors |
Yen-Chun Chen, Ya-Hui Lin |
Editors |
Kacy K. Kim |