Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Springer International Publishing
Chapter title |
Measuring Marketing Efficiency in Mergers and Acquisitions (M&A): A Data Envelopment Analysis (DEA) Approach
|
---|---|
Chapter number | 32 |
Book title |
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, March 2016
|
DOI | 10.1007/978-3-319-26647-3_32 |
Book ISBNs |
978-3-31-926646-6, 978-3-31-926647-3
|
Authors |
Mahabubur Rahman, Mary Lambkin |
Editors |
Kacy K. Kim |
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 1 | 14% |
Lecturer > Senior Lecturer | 1 | 14% |
Student > Master | 1 | 14% |
Unknown | 4 | 57% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 43% |
Unknown | 4 | 57% |