Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Springer International Publishing
Chapter title |
Personal Cultural Orientation, Destination Brand Equity and Revisit Intention: Implications for Destination Branding in Latin America
|
---|---|
Chapter number | 17 |
Book title |
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, March 2016
|
DOI | 10.1007/978-3-319-26647-3_17 |
Book ISBNs |
978-3-31-926646-6, 978-3-31-926647-3
|
Authors |
Adolfo Rudy Cardona, Qin Sun, Fuan Li, Darin White |
Editors |
Kacy K. Kim |
Country | Count | As % |
---|---|---|
Unknown | 21 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 4 | 19% |
Student > Ph. D. Student | 4 | 19% |
Student > Master | 2 | 10% |
Unspecified | 2 | 10% |
Other | 1 | 5% |
Other | 3 | 14% |
Unknown | 5 | 24% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 7 | 33% |
Social Sciences | 4 | 19% |
Unspecified | 2 | 10% |
Computer Science | 1 | 5% |
Design | 1 | 5% |
Other | 0 | 0% |
Unknown | 6 | 29% |