You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Practical Issues and Business Cases
|
|---|---|
| Chapter number | 9 |
| Book title |
Targeting Uplift
|
| Published by |
Springer, Cham, January 2019
|
| DOI | 10.1007/978-3-030-22625-1_9 |
| Book ISBNs |
978-3-03-022624-4, 978-3-03-022625-1
|
| Authors |
René Michel, Igor Schnakenburg, Tobias von Martens |